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Browse By Tag: performance
ARTICLE

Brand Loyalty Among Ag Producers

January 2008

From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because of structural change occurring within the agricultural sector. Second, rapid technological advancements create frequent introduction...

ARTICLE

Tailoring Your Value Bundle

April 2004

From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When they evaluate your value bundle offering, what do they look for, and what will they pay for? Do value bundle preferences differ among buyer segments? In our column last month, we identified five agricultural input...

ARTICLE

Local Dealers of Agricultural Inputs: Who's Your Buyer

March 2004

From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input salespeople and marketers categorize producers as business buyers, economic buyers and relationship buyers. Business buyers are those who give relatively equal weight to factors...