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Browse By Tag: price
ARTICLE

How Sales and Marketing Relate

July 2011

From AgriMarketing Magazine - Many agribusinesses are struggling with this relationship right now. Consolidation has meant that many organizations who were built on sales are now recognizing that being market driven provides more opportunities than being sales driven.

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Bigger Profits Through Targeted Sales

January 2007

From Feed and Grain Magazine - The title of this article is really stating the obvious — one way to increase your profits is through doing a better job with your sales. While this is true, it is important to realize that doing a better job with your sales involves...

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Taking a Fresh Look at Your Marketing Strategy

January 2006

From Feed and Grain Magazine - Most managers think of specific aspects of their marketing mix at crucial points in time, such as deciding when to roll out a new advertising campaign or when to announce price changes. But when was the last time that you looked at your overall...

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Are Producers Always in Search of the Cheapest Price?

July 2004

From Feedstuffs Magazine - Price is always a sensitive issue in the agriculture markets. The general consensus seems to be that producers are always hunting for the lowest price. This places tremendous pressure on supplier margins. Yet, one has to wonder how producers really feel about prices. Do producers always...

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Tailoring Your Value Bundle

April 2004

From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When they evaluate your value bundle offering, what do they look for, and what will they pay for? Do value bundle preferences differ among buyer segments? In our column last month, we identified five agricultural input...

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Local Dealers of Agricultural Inputs: Who's Your Buyer

March 2004

From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input salespeople and marketers categorize producers as business buyers, economic buyers and relationship buyers. Business buyers are those who give relatively equal weight to factors...

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Sales/Marketing Insights

March 2004

From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input salespeople and marketers categorize producers as business buyers, economic buyers and relationship buyers. Business buyers are those who give relatively equal weight to factors...

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The Compressed Product Lifecycle… Challenges or Oppurtunities

January 2004

From Seed and Crops Digest - Marketing is a constantly changing, challenging endeavor as well as an awesome opportunity for seed companies. Thanks to extensive efforts and successes of research and development efforts by the seed industry, we’ve seen incredible changes in seed products and the industry as a whole...