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The Compressed Product Lifecycle… Challenges or Oppurtunities

January 2004

From Seed and Crops Digest - Marketing is a constantly changing, challenging endeavor as well as an awesome opportunity for seed companies. Thanks to extensive efforts and successes of research and development efforts by the seed industry, we’ve seen incredible changes in seed products and the industry as a whole in the last five-10 years. Those changes are reflected in the host of attributes available to producers, as well as a compressed time schedule in which the product is viable in the marketplace.


Joan Fulton
Frank Dooley
Kathleen Erickson


Seed and Crops Digest

Taking a Fresh Look at Your Marketing Strategy

From Feed and Grain Magazine - Most managers think of specific aspects of their marketing mix at crucial points in time, such as deciding when to roll out a new advertising campaign or when to announce price changes. But when was the last time that you looked at your overall...

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