At their most basic, branding and sharing what your organization stands for are about figuring out how you want your organization as a whole to be viewed by the people in your target markets. The challenge many agribusinesses face is shifting what customers already believe about the company to what the company wants them to believe.
A new online course from Purdue University's Center for Food and Agricultural Business will help sales managers and advanced salespeople better understand opportunities within their sales territories and maximize leadership and coaching skills.
As food and agricultural businesses prepare for the future, no investment is more important than human talent. Differences in the quality and effectiveness of human talent and their impact on business performance are well documented.
A review of the Performance Management in Agribusiness Survey and talent management topics from the 2015 National Conference for Agribusiness.
Human talent is one of the most important investments food and agribusiness firms make. As the industry continues to grow, the number of college graduates with expertise in food, agriculture, natural...
Food and agricultural business leaders can use the results from a recent Purdue University study to better understand and manage talent within their organizations.
Leadership techniques for the long-term success of seed companies will be at the forefront when the Purdue Center for Food and Agricultural Business hosts the 2016 American Seed Trade Association Management Academy March 7-11 in West Lafayette.
Developing a winning strategy in volatile agricultural markets can be challenging. The key is for
company leadership to focus on what they can control. That means identifying, developing and leveraging two to three strategic capabilities that give a company a differential advantage.