At their most basic, branding and sharing what your organization stands for are about figuring out how you want your organization as a whole to be viewed by the people in your target markets. The challenge many agribusinesses face is shifting what customers already believe about the company to what the company wants them to believe.
Today’s fast-paced, competitive food and agribusiness
climate demands quick decision-making. Some of those decisions are big and potentially game-changing, meaning they need to be made with discipline.
A new online course from Purdue University's Center for Food and Agricultural Business will help sales managers and advanced salespeople better understand opportunities within their sales territories and maximize leadership and coaching skills.