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Browse By Topic: Agribusiness
CASE STUDY

Alltech Lexington Brewing and Distilling Company

September 2015

Early September 2015 was an exciting time for Pearse Lyons, serial entrepreneur and founder of Alltech, the Lexington, Kentucky-based animal health company. Having recently completed an acquisition that lifted Alltech global revenues to $1.6 billion,a Lyons had just announced a sales target of $100 million for Alltech Lexington Brewing and Distilling Company, the craft brewing and distilling business he founded in 1999.

CASE STUDY

Differentiating On Service Innovation at BASF

September 2015

BASF’s company tagline, “We create chemistry,” represents 150 years of collaboration and innovation. As Neil Bentley, director of marketing for the Crop Protection division of BASF in the United States, sat behind his desk at the company headquarters in Durham, North Carolina, he pondered how critical innovation was in developing business relationships—just as it was in developing new chemistry compounds.

CASE STUDY

Fulfilling Changing Consumer Expectations of the Food Supply

September 2015

The food industry has a long history of responding to changing demands for the products and services its customers desire. Consumer interest in food products and services has evolved, deepened, and diversified from array and price, to convenience and safety, to nutritional characteristics, to how and where foods are available, to how they are produced, processed, and distributed.

ARTICLE

Make Better Decisions

June 2013

From AgriMarketing Magazine - Identifying the right problem is essential for making the best decisions to correct it. From there, it's about generating alternatives, acknowledging potential traps, and avoiding exaggeration of cost.

ARTICLE

Don't Be a Robot

May 2013

From AgriMarketing Magazine - Somewhere along the line, the elevator pitch got a bad rap. It seems like no one wants to listen to one, let alone deliver one. Talking about what you do can be scary whether you’re in front of one person or a group — how can...