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Browse By Topic: Management
ARTICLE

Taking a Fresh Look at Your Marketing Strategy

January 2006

From Feed and Grain Magazine - Most managers think of specific aspects of their marketing mix at crucial points in time, such as deciding when to roll out a new advertising campaign or when to announce price changes. But when was the last time that you looked at your overall...

ARTICLE

Marketing's Rold in Managing Assets

July 2005

From AgriMarketing Magazine - In the June issue of AgriMarketing the DuPont Financial Analysis Model — a straightforward method for assessing the factors that influence a firm’s financial performance — was introduced. This model identifies three “levers” of profitability for a firm as measured by return on equity; these levers...