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Browse By Topic: Marketing
ARTICLE

What's On Your Electrician's Cart?

June 2019

As one of the largest electrical distributors in the country, CED carries any material necessary for an electrician to complete a job. While electricians don’t care much about the specifics of the parts they order, they do care that they need them to do a job, they need them on the job site and they need them immediately.

ARTICLE

Improving Brand Value

April 2019

Such an easy and straight-forward definition may hide richer and more complete pillars of value formation and the different ways customers may experience value. Furthermore, it’s important to understand where and how value is created.

ARTICLE

What's Going On With The New NAFTA?

March 2019

NAFTA was the first trade deal to include intellectual property protections, but our innovative world demanded modernization of its provisions. USMCA strengthens protections for patents and trademarks in areas like biotechnology, financial services and domain names, as well as provides new provisions governing the expansion of digital trade and investments in innovative products and services. These modernizations provide greater protection for U.S. agribusinesses along the supply chain.

ARTICLE

What Do Sales Managers Manage?

February 2019

The main takeaway is that developing employees is a necessary activity that leads to profits. But in practice, what do agribusinesses actually do to create satisfied employees who are responsible for managing profitable customer relationships?

ARTICLE

Sales, Marketing and Liquidity

May 2018

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations.

ARTICLE

Knowing Your Customer

April 2018

In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.

CASE STUDY

Glanbia Performance Nutrition

September 2017

This case lays out Glanbia’s decision to enter the sports nutrition
business; highlights the repeatable growth model it developed around its first acquisition,
Optimum Nutrition; and describes the scaling of this model through acquisition and
innovation. The case concludes by presenting the challenges and opportunities that faced
CEO Hugh McGuire as he sought to respond to the challenges and opportunities facing the business.

CASE STUDY

McDonald's All Day Breakfast Launch: The Strategic Value of McDonald's Supply Chain

September 2017

This case study is written in two parts at two different points in time. The first part, set in early July 2015, describes the decision by McDonald’s management to propose to its franchise owners the addition of All Day Breakfast to the menu options. The second part is a reflection on how the Supply Chain Management Team approached the task of readying the supply chain and the restaurants for this introduction.