Early September 2015 was an exciting time for Pearse Lyons, serial entrepreneur and founder of Alltech, the Lexington, Kentucky-based animal health company. Having recently completed an acquisition that lifted Alltech global revenues to $1.6 billion,a Lyons had just announced a sales target of $100 million for Alltech Lexington Brewing and Distilling Company, the craft brewing and distilling business he founded in 1999.
BASF’s company tagline, “We create chemistry,” represents 150 years of collaboration and innovation. As Neil Bentley, director of marketing for the Crop Protection division of BASF in the United States, sat behind his desk at the company headquarters in Durham, North Carolina, he pondered how critical innovation was in developing business relationships—just as it was in developing new chemistry compounds.
The food industry has a long history of responding to changing demands for the products and services its customers desire. Consumer interest in food products and services has evolved, deepened, and diversified from array and price, to convenience and safety, to nutritional characteristics, to how and where foods are available, to how they are produced, processed, and distributed.
In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers from a small valley in Colorado experienced their worst nightmare.
From AgriMarketing Magazine - Many agribusinesses are struggling with this relationship right now. Consolidation has meant that many organizations who were built on sales are now recognizing that being market driven provides more opportunities than being sales driven.
From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide whether it’s a boy or girl and even determine its occupation by...