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Browse By Topic: Marketing
ARTICLE

Creating a Healthy Value Chain

May 2006

From Seed World Magazine - You might not expect the president of the North American operations of one of the world’s largest oilseed processors to suggest that a strong value chain is a key ingredient for any one sector’s profits, but that is exactly what Carl Hausmann, president and CEO...

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Internet and e-Commerce Use by Agribusiness Firms: 2004

March 2006

From Journal of Agribusiness - In 2001, the dot.com bubble burst and U.S. e-commerce growth slowed. Slower e-commerce growth may signal changes in the use and perceptions of the Internet and e-commerce in agribusiness companies. Agribusiness firm managers were surveyed in 2004 to identify agribusiness use of the Internet and...

ARTICLE

Taking a Fresh Look at Your Marketing Strategy

January 2006

From Feed and Grain Magazine - Most managers think of specific aspects of their marketing mix at crucial points in time, such as deciding when to roll out a new advertising campaign or when to announce price changes. But when was the last time that you looked at your overall...

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Pulling the Levers to Improve Profitability

June 2005

From AgriMarketing Magazine - Wouldn’t operating an agribusiness be much easier if it were possible to simply pull a lever and improve profitability? Although not quite that effortless, the DuPont Financial Analysis Model is a rather straightforward method for assessing the factors that influence a firm’s financial performance. This model...

ARTICLE

Creating Value for Your Customers

August 2004

From Feed and Grain Magazine - How well do you know your customers? Do you know and understand what your customers want from you with respect to products, services and information? A periodic reassessment of these questions is key to creating value for your customers and profits for your business.

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ARTICLE

Product Brand May Matter to Commercial Producers

June 2004

From Feedstuffs Magazine - For any given agricultural input, producers are often faced with an array of choices. These choices may include a variety of branded, private label and generic products. Deciding which product to purchase depends, in part, on their perception of the differences that exist between these alternatives.

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ARTICLE

Value Placed on the Customer Returns Value to the Business

June 2004

From Seed and Crops Digest - Whoever said, “The customer is always right,” as a guiding rule for business success was on the right track. But there is so much more to that story. Customer Relationship Management (CRM) as a business tool has been around for more than a decade....