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Browse By Topic: Marketing
ARTICLE

Selling to Commercial Producers Successfully

February 2004

From AgriMarketing Magazine - Arthur Jones, founder of Nautilus Sports/Medical Industries, has a great quote. "Success comes from good judgment. Good judgment comes from experience. Experience comes from bad judgment."

ARTICLE

The Compressed Product Lifecycle… Challenges or Oppurtunities

January 2004

From Seed and Crops Digest - Marketing is a constantly changing, challenging endeavor as well as an awesome opportunity for seed companies. Thanks to extensive efforts and successes of research and development efforts by the seed industry, we’ve seen incredible changes in seed products and the industry as a whole...

ARTICLE

Marketing Value-Added Crops - Not Just for Analysts Anymore

November 2003

From Seed and Crops Digest - Remember in school when agricultural marketing classes were all about futures and options, charting and standard deviations? While marketing in that sense is critical to production agriculture, a new set of marketing principles is becoming ever more important to producers.

ARTICLE

Cost Cutting: Ideas for Surviving Uncertain Times

February 2002

From Feed and Grain Magazine - Benjamin Franklin once said, “Nothing is certain but death and taxes.” Today, U.S. and world economic conditions, as well as tough competition from other firms in your industry and other nations, create enormous uncertainties for many businesses. There is no question that such considerable...