Find us on FacebookFind us on LinkedInFind us on TwitterFind us on YouTube

Back to Resources

Browse By Topic: Marketing
ARTICLE

CRM: Organizational Elements Hold the Key

May 2004

From AgriMarketing Magazine - If you want information on Customer Relationship Management, or CRM, you won’t have to look hard. Magazine articles, journals dedicated to CRM, Internet sites, consultants offering advice and counsel, and business systems and software –- a manager can drown in resources on CRM.

ARTICLE

Tailoring Your Value Bundle

April 2004

From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When they evaluate your value bundle offering, what do they look for, and what will they pay for? Do value bundle preferences differ among buyer segments? In our column last month, we identified five agricultural input...

ARTICLE

Local Dealers of Agricultural Inputs: Who's Your Buyer

March 2004

From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input salespeople and marketers categorize producers as business buyers, economic buyers and relationship buyers. Business buyers are those who give relatively equal weight to factors...

ARTICLE

Sales/Marketing Insights

March 2004

From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input salespeople and marketers categorize producers as business buyers, economic buyers and relationship buyers. Business buyers are those who give relatively equal weight to factors...

ARTICLE

Selling to Commercial Producers Successfully

February 2004

From AgriMarketing Magazine - Arthur Jones, founder of Nautilus Sports/Medical Industries, has a great quote. "Success comes from good judgment. Good judgment comes from experience. Experience comes from bad judgment."

ARTICLE

The Compressed Product Lifecycle… Challenges or Oppurtunities

January 2004

From Seed and Crops Digest - Marketing is a constantly changing, challenging endeavor as well as an awesome opportunity for seed companies. Thanks to extensive efforts and successes of research and development efforts by the seed industry, we’ve seen incredible changes in seed products and the industry as a whole...

ARTICLE

Marketing Value-Added Crops - Not Just for Analysts Anymore

November 2003

From Seed and Crops Digest - Remember in school when agricultural marketing classes were all about futures and options, charting and standard deviations? While marketing in that sense is critical to production agriculture, a new set of marketing principles is becoming ever more important to producers.