In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.
In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance, price, and supplier relationship when purchasing crop inputs. The result: Most farmers have clear favorites.
As food and agricultural businesses prepare for the future, no investment is more important than human talent. Differences in the quality and effectiveness of human talent and their impact on business performance are well documented.