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Browse By Topic: Sales
CASE STUDY

Fulfilling Changing Consumer Expectations of the Food Supply

September 2015

The food industry has a long history of responding to changing demands for the products and services its customers desire. Consumer interest in food products and services has evolved, deepened, and diversified from array and price, to convenience and safety, to nutritional characteristics, to how and where foods are available, to how they are produced, processed, and distributed.

CASE STUDY

Online Food Shopping: Peapod Finds a Path

September 2015

Andrew Parkinson, founder and president of Peapod, the online grocery company, did not have to convince Mike Brennan, Peapod’s Chief Operating Officer, that Peapod was poised for growth.

CASE STUDY

Rocky Ford Cantaloupe: The Challenge of Sweet Success

September 2015

In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers from a small valley in Colorado experienced their worst nightmare.

ARTICLE

How Sales and Marketing Relate

July 2011

From AgriMarketing Magazine - Many agribusinesses are struggling with this relationship right now. Consolidation has meant that many organizations who were built on sales are now recognizing that being market driven provides more opportunities than being sales driven.

ARTICLE

Build-A-Salesperson Coming Soon to a Mall Near You

July 2009

From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide whether it’s a boy or girl and even determine its occupation by...

ARTICLE

Balance Needs, Values and Innovation to Make Sales

January 2009

From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made decisions based only on performance or service.

ARTICLE

A Sketch of Today's Seed Buyer

December 2008

From Seed World Magazine - They're loyal to specific seed brands. They value multiple product and service factors. They make purchase decisions with little input from others. They don't shop for the lowest price. They want stronger relationships with seed companies.