The food industry has a long history of responding to changing demands for the products and services its customers desire. Consumer interest in food products and services has evolved, deepened, and diversified from array and price, to convenience and safety, to nutritional characteristics, to how and where foods are available, to how they are produced, processed, and distributed.
In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers from a small valley in Colorado experienced their worst nightmare.
From AgriMarketing Magazine - Many agribusinesses are struggling with this relationship right now. Consolidation has meant that many organizations who were built on sales are now recognizing that being market driven provides more opportunities than being sales driven.
From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide whether it’s a boy or girl and even determine its occupation by...
From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made decisions based only on performance or service.
From Seed World Magazine - They're loyal to specific seed brands. They value multiple product and service factors. They make purchase decisions with little input from others. They don't shop for the lowest price. They want stronger relationships with seed companies.