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Browse By Topic: Sales

Sales/Marketing Insights

March 2004

From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input salespeople and marketers categorize producers as business buyers, economic buyers and relationship buyers. Business buyers are those who give relatively equal weight to factors...


Selling to Commercial Producers Successfully

February 2004

From AgriMarketing Magazine - Arthur Jones, founder of Nautilus Sports/Medical Industries, has a great quote. "Success comes from good judgment. Good judgment comes from experience. Experience comes from bad judgment."


Winning the Coaching War

January 2004

From AgriMarketing Magazine - Quick question … do managers have more or less time to coach their sales teams today than three years ago? The answer, of course, is that they have the same amount of time now as they did then. Wordplay aside, many managers feel they are spending...


What our Leaders are Saying About CRM in 2002

May 2002

From Strategic Customer Relationship Management - The current economic situation has forced businesses to be more cautious. A focused approach to Customer Relationship Management (CRM) is even more important than in the past, as is the value of retaining core customers. In times such as the present, value-focused companies are...