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ARTICLE

Defining the Unwritten Rules

April 2017

Changing company culture is no easy feat. In fact, it isn’t even easy to define what company culture is — let alone changing it.

ARTICLE

Teacher Becomes Student

March 2017

When Dr. Mike Gunderson picks up his dry-erase marker and heads to the whiteboard, he’s anticipating more than just sharing quantitative methods with 30 professionals seeking advanced degrees. He knows the students have plenty to teach him too.

ARTICLE

Applied Research

February 2017

One of the main pillars of Purdue’s Center for Food and Agricultural Business is applied research. But what makes applied research different than any other research?

ARTICLE

Determining Value for Your Customer

December 2016

Figuring out what your customers and prospects value is critical given the current environment of the agricultural economy.

ARTICLE

Thirty Years and Counting

October 2016

We have officially been providing excellence in professional development and executive education for the last 30 years — and we have no intention of stopping here.

ARTICLE

Driving Data to Insights

September 2016

In the world of food and agricultural business, it is no longer enough to simply assume we understand what our customers are thinking or the challenges that they face each day.

ARTICLE

Talent Management Matters

July 2016

The only way to improve business performance is to improve the people running the place.

ARTICLE

Sharing what you stand for

June 2016

At their most basic, branding and sharing what your organization stands for are about figuring out how you want your organization as a whole to be viewed by the people in your target markets. The challenge many agribusinesses face is shifting what customers already believe about the company to what the company wants them to believe.