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ARTICLE

Purdue research report gives insights on talent management

February 2016

Food and agricultural business leaders can use the results from a recent Purdue University study to better understand and manage talent within their organizations.

ARTICLE

Academy to focus on management in seed industry

January 2016

Leadership techniques for the long-term success of seed companies will be at the forefront when the Purdue Center for Food and Agricultural Business hosts the 2016 American Seed Trade Association Management Academy March 7-11 in West Lafayette.

ARTICLE

Strategy Execution Vital for Business Success

December 2015

Developing a winning strategy in volatile agricultural markets can be challenging. The key is for
company leadership to focus on what they can control. That means identifying, developing and leveraging two to three strategic capabilities that give a company a differential advantage.

ARTICLE

Make Better Decisions

June 2013

From AgriMarketing Magazine - Identifying the right problem is essential for making the best decisions to correct it. From there, it's about generating alternatives, acknowledging potential traps, and avoiding exaggeration of cost.

ARTICLE

Don't Be a Robot

May 2013

From AgriMarketing Magazine - Somewhere along the line, the elevator pitch got a bad rap. It seems like no one wants to listen to one, let alone deliver one. Talking about what you do can be scary whether you’re in front of one person or a group — how can...

ARTICLE

Measuring Loyalty

March 2013

From AgriMarketing Magazine - A classic example of loyalty is George Clooney’s character, Ryan Bingham, from the 2009 movie “Up in the Air.” A debonair businessman whose job requires frequent travel, Bingham made it his personal goal to join his airline’s coveted 10-million mile club. Bingham flew his carrier exclusively...

ARTICLE

Avoiding Decision Traps

July 2012

From AgriMarketing Magazine - Do you think there are more or less than 175 million acres of farmland in the U.S.? How many acres of farmland do you think are in the U.S.? Chances are your answer to the second question isn’t even close to being correct. According to the...

ARTICLE

How Sales and Marketing Relate

July 2011

From AgriMarketing Magazine - Many agribusinesses are struggling with this relationship right now. Consolidation has meant that many organizations who were built on sales are now recognizing that being market driven provides more opportunities than being sales driven.