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ARTICLE

What do Farmers Want From Their Lender? Pt 2

October 2009

From Ag Lender Magazine - As to the decision most farmers use in choosing a lender/financial services provide, 58 percent of the producers make the choice individually with little input from others, and another 26 percent make the choice after extensive discussion with others in the business (see Figure 4)....

ARTICLE

What do Farmers Want From Their Lender?

September 2009

From Ag Lender - The 2008 survey of commercial producers by Purdue University's Center for Food and Agricultural Business provides useful information for lenders and financial service providers to better understand their farmer-buyer customer base and buying behavior. The purpose of this discussion/article is to help lenders understand how to...

ARTICLE

Build-A-Salesperson Coming Soon to a Mall Near You

July 2009

From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide whether it’s a boy or girl and even determine its occupation by...

ARTICLE

The Power of Price

June 2009

From AgriMarketing Magazine - There is a lot of talk these days about whether or not there has been a permanent shift in farmer buying behavior…and for good reason. Never have there been such dramatic swings in commodity prices in such a short period.

ARTICLE

A Cutting Crisis

May 2009

From AgriMarketing Magazine - Budget cuts, employee layoffs, salary reductions and the list goes on. Managers are facing tough decisions that can ultimately determine whether their companies survive the current economy. They’re scrutinizing every line item in their budgets, and when they reach marketing expenditures, it seems to be a...

ARTICLE

You Get What You Pay For

April 2009

From Feed and Grain Magazine - Finding, hiring and keeping good people presents a challenge in any industry and the feed and grain industry is no different. In fact, due to the rural nature of the industry, many managers have even a more difficult time than businesses located in larger...

ARTICLE

Balance Needs, Values and Innovation to Make Sales

January 2009

From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made decisions based only on performance or service.

ARTICLE

Word-of Mouth-Marketing, You Can Make it Work for You!

January 2009

From Feed and Grain Magazine - When you hear reference to word-of-mouth marketing do you think “oh, that is the buzz that some firms get who are lucky enough to be in the right place at the right time and get everyone talking about their product,” like Cabbage Patch dolls...