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ARTICLE

The Power of Price

June 2009

From AgriMarketing Magazine - There is a lot of talk these days about whether or not there has been a permanent shift in farmer buying behavior…and for good reason. Never have there been such dramatic swings in commodity prices in such a short period.

ARTICLE

A Cutting Crisis

May 2009

From AgriMarketing Magazine - Budget cuts, employee layoffs, salary reductions and the list goes on. Managers are facing tough decisions that can ultimately determine whether their companies survive the current economy. They’re scrutinizing every line item in their budgets, and when they reach marketing expenditures, it seems to be a...

ARTICLE

You Get What You Pay For

April 2009

From Feed and Grain Magazine - Finding, hiring and keeping good people presents a challenge in any industry and the feed and grain industry is no different. In fact, due to the rural nature of the industry, many managers have even a more difficult time than businesses located in larger...

ARTICLE

Balance Needs, Values and Innovation to Make Sales

January 2009

From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made decisions based only on performance or service.

ARTICLE

Word-of Mouth-Marketing, You Can Make it Work for You!

January 2009

From Feed and Grain Magazine - When you hear reference to word-of-mouth marketing do you think “oh, that is the buzz that some firms get who are lucky enough to be in the right place at the right time and get everyone talking about their product,” like Cabbage Patch dolls...

ARTICLE

A Sketch of Today's Seed Buyer

December 2008

From Seed World Magazine - They're loyal to specific seed brands. They value multiple product and service factors. They make purchase decisions with little input from others. They don't shop for the lowest price. They want stronger relationships with seed companies.

ARTICLE

Ag Outlook: Good News, Bad News

November 2008

From CropLife - A Purdue University expert says if you’ve already purchased a portion of your inventory, such as fertilizer, you’ll face some losses this year. But there’s positive news, too.

ARTICLE

Selling Large Farmers: It's Darned Hard Work

November 2008

From AgriMarketing Magazine - There is little question that large farmers are different. Different from what they used to be. Different from other market segments. And different from each other. Anational study of more than 2,500 large commercial producers just released by the Center for Food and Agricultural Business at...