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ARTICLE

Value Placed on the Customer Returns Value to the Business

June 2004

From Seed and Crops Digest - Whoever said, “The customer is always right,” as a guiding rule for business success was on the right track. But there is so much more to that story. Customer Relationship Management (CRM) as a business tool has been around for more than a decade. Yet many companies are still learning where and how to apply CRM to add value to their business.

AUTHORS

Joan Fulton
Frank Dooley
Kathleen Erickson

PUBLISHER

Seed and Crops Digest
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