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Winning the Coaching War

January 2004

From AgriMarketing Magazine - Quick question … do managers have more or less time to coach their sales teams today than three years ago? The answer, of course, is that they have the same amount of time now as they did then. Wordplay aside, many managers feel they are spending more time putting out fires than ever before. The biggest threat to coaching today may not be ability, but time.


Scott Downey


AgriMarketing Magazine

Knowing Your Customer

In the world of agribusiness, knowing your customer base is more important than ever – especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers.

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