Rocky Ford Cantaloupe: The Challenge of Sweet Success
In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers from a small valley in Colorado experienced their worst nightmare.
Categories: Marketing, Production Agriculture, Risk Management, Sales, Strategy
Tags: Branding, Food, Marketing, produce, Sales
Tags: Branding, Food, Marketing, produce, Sales
RELATED POSTS:
Optimizing Sales Management: Knowledge, Coaching and Continuous Improvement
While we used to think that exceptional salespeople possessed an innate gift, recent data suggests the impact of today’s sales managers in nurturing and refining this gift to unlock its fullest potential.
A great moment for value-based sales in agribusiness
Value-based sales can empower companies to craft compelling value propositions, understand the customer’s business model and effectively communicate to stakeholders.
How can big data empower the development of new products?
Data is one of the most powerful resources for a company. It enables accurate decision-making and minimizes risk, ensuring greater revenue and sustainable growth.