Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company's limited resources with confidence across multiple functions related to your company's marketing plan? Every marketing decision made has implications on the overall marketing strategy.
Bringing together professionals from across the agri-food system to gain industry and business insights, network and discover solutions to today's challenges.
Sharpen management, leadership and decision-making capabilities by engaging in faculty-led presentations, interactive exercises and small-group discussion with your peers.
Focus on the practical application of general management concepts critical to the long-term success of seed companies. Special seminars throughout the program give an in-depth look at current seed industry issues.
Assess your management skills and learn techniques to become a more effective sales manager via interactive lectures, real-world case studies and a collaborative learning environment.
Learn strategies for working with large-scale producers in the evolving agricultural marketplace. Explore complexities of working with growers and delve into sales strategy.