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Precision Selling: Building Relationships with Large Farmers

July 31-August 1, 2019

Program Agenda

*Please note that Indiana is on Eastern Daylight Time (EDT).

Wednesday, July 31, 2019

7:30 a.m.

8:00 a.m.
Program Kick-off

8:30 a.m.
Precision selling: Understanding Market Dynamics

10:15 a.m.
The Discovery Process

11:30 a.m.
Farmer Introductions

12:00 p.m.
Lunch with Farmer Guests

1:00 p.m.
Preparing for Discovery

2:15 p.m.
Discovery in Action

3:45 p.m.
Debrief Interviews and Discovery Process

5:00 p.m.
Depart for Dinner

8:30 p.m.
Return to Hotel


Thursday, August 1, 2019

8:00 a.m.
Reflection and Take-a-ways

8:30 a.m.
Prioritizing and Targeting Prospects

9:30 a.m.
Strategic Account Planning

10:30 a.m.
Co-Created Value

12:00 p.m.

1:00 p.m.
Strategic Account Plan Completion

1:30 p.m.
Peer Presentations 

3:00 p.m.
Summary and Wrap-up

3:30 p.m.
Program Concludes—Safe Travels Home

*Schedule is subject to change

For more information, contact:
Aissa Good
Business Development Director


Program Dates

July 31-August 1, 2019


Purdue University, West Lafayette, Ind.

Registration Fee


Is this workshop for you?

For questions about registration fees and more information about the program, contact:
Aissa Good, Business Development Manager

Educational Credit

You can earn CEU and CCA credit at this program.

Registration fees include all program materials, refreshments and some meals. Registrations are accepted on a first-come, first-served basis. Once the program is full, names will be added to a waiting list in the order in which they are received. Registration fees are due upon receipt of registration. Read the cancellation policy.

  Precision Selling exceeded my expectations. The presentations were fantastic, and the information is immediately applicable. The hospitality was great.  

Noelle Harding

District Sales Manager
Westway Feed Products

  Precision Selling was fantastic. The discovery process information will be so useful for me. I plan on sharing these strategies to help my dealer salespeople.”  

Jarah Hauger

Dealer Development Specialist
John Deere