Taking a Fresh Look at Your Marketing Strategy
From Feed and Grain Magazine - Most managers think of specific aspects of their marketing mix at crucial points in time, such as deciding when to roll out a new advertising campaign or when to announce price changes. But when was the last time that you looked at your overall marketing mix?
Categories: Agribusiness, Management, Marketing, Strategy
Tags: 2006, 4 p’s, Advertising, cole ehmke, competition-based pricing, competitors, cost-plus pricing, effective marketing, joan fulton, john foltz, logistics, marketing mix, personal selling, place, Price, pricing policy, product, promotion, public relations, sales promotions, value-based pricing
Tags: 2006, 4 p’s, Advertising, cole ehmke, competition-based pricing, competitors, cost-plus pricing, effective marketing, joan fulton, john foltz, logistics, marketing mix, personal selling, place, Price, pricing policy, product, promotion, public relations, sales promotions, value-based pricing
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