The Common Thread
Remember way back to when you were learning to tie your shoes or braid your hair? The way the shoe strings or sections of hair weaved around each other was purposeful. Odds are, if you tugged at one of the shoe strings or strands of hair, all of your hard work would be unraveled. Your strings or sections of hair were bound together to form exactly what you were looking for — a perfectly tied knot that you hoped would stay put all day, or a perfectly bound braid.
Looking back on her career thus far, Michelle Klieger, a 2015 MS-MBA alumna, views her MS-MBA degrees similarly to the art of tying shoes or braiding hair. Her degrees have served as a common thread, weaving their way into forming her career and helping her achieve her goals in many ways.
Previously the director of international programs and policy for the American Seed Trade Association, a move to New England and a desire to stay in food and ag sparked an idea to venture out on her own. Fueled by a combination of her previous industry experience and the confidence, strong foundation of knowledge and learnings about many sectors of ag she gained from the MS-MBA program, Michelle founded Stratagerm Consulting.
Since founding Stratagerm in 2018, Michelle has been weaving her MS-MBA thread into a career full of accomplishments, none short of using her trade policy expertise to author her book, The Demise of Free Trade: The U.S.-China Trade War Explained, and working as the lead economist on a Walton Family Foundation project looking at market forces to diversify crops in the upper Mississippi River Basin to improve water quality.
These are certainly accolades to be proud of, but Michelle’s thread doesn’t stop there. To continue building her brand and credibility, she’s also put her industry experience and writing and speaking skills to work by assuming an adjunct faculty position at Bentley University teaching microeconomics. While the MS-MBA taught her to use economics in a real-world, applicable way, she feels teaching introductory economics has given her a well-rounded, deeply-rooted understanding of the subject as a whole.
Additionally, Michelle started The Grower and The Economist podcast with grower Peter Konjoian, sharing expert insights to help small and medium-sized growers adjust to the rapidly changing farm environment. Her book, teaching and podcast have given her the opportunity to explore both sides of the equation in terms of huge, international trade policy and smaller supply chains and growers, and being her own boss has given her the freedom to further dive into specific areas that interest her.
Michelle feels that the MS-MBA not only equipped her with tools and insights she’s been able to use in these explorations and building her impactful brand, but also provided her with an extensive network of peers and a tight-knit cohort she says is equally as meaningful as the educational aspect of the program. For example, her Purdue University ties led her to discovering Mario Ortez’s Consumer Corner* guest article, In Favor of Differentiation.
Mario is a PhD student in Purdue’s Department of Agricultural Economics and a coffee grower. Michelle was fascinated by Mario’s writing about his path to growing crops, discovering how to sell his coffee and who to sell it to while building a brand. As she and her podcast co-host have heavily discussed the topic of marketing and how much farmers should really be expected to market, Mario’s experience made him a perfect podcast guest to chat about all things marketing, farming and differentiation. [Listen to this episode of the podcast here.]
What direction does Michelle see her thread weaving next? Well, she feels much of her career thus far has been focused on the science-driven aspects of economics and the rules of supply and demand. Now, she’s putting the business side of her dual-degree to work. For example, her work with the Walton Family Foundation led to a similar project examining switching from high water crops to low water crops in the Colorado River Basin. While these projects began as economic projects by understanding the market forces influencing farmer decision making, they evolved into evaluating business opportunities and interventions to change the system. Moving forward, she sees herself taking her career and expertise to the next level, using her well-rounded knowledge to aid firms in evaluating business decisions and opportunities.
The benefits that can be drawn from the education, application, cohorts and connections gained through the MS-MBA program are infinite, and Michelle plans to continue threading them into her career and leaving her footprint on the industry.
Want to collaborate with Michelle? Reach out!
*Consumer Corner is a research-driven, weekly publication that brings consumer-derived lessons and insights straight to the agri-food industries by Purdue’s Department of Agricultural Economics Associate Head and Professor, Dr. Nicole Olynk Widmar.
When we consider how farmers view different information sources, salespeople tend to think of themselves as the most valuable source of information. For farmers themselves, salespeople actually fall fairly far down the list. Why does this gap exist? One likely reason is trust. While untrustworthy salespeople don’t last long in agriculture, there’s a big difference between trust and trustworthiness. There is also a difference between believing we are trusted and the degree to which that trust exists.
One of the cool things I get to do in my role as a professor today in sales and marketing is work with sales organizations all over the world. Hearing some of the challenges these organizations face nearly daily gives me, I think, a unique perspective on trends. When I see repeated issues arise, it prompts me to identify tools researchers in the area of sales and marketing have explored that may be relevant to what is happening in the real world, but this isn’t always the case. Sometimes academia follows the real world rather than leading it, but research about sales in one industry often applies to what happens in others. The trends I’m observing right now may fall into that category.
When Public Opinion is Knocking at YOUR Door: Consumer- and Public-Driven Changes in Agricultural Industries
Looking around in spring of 2022 (it’s close enough to spring, right?), there is no shortage of topics on which there seems greater social, political and economic discord than ever before. Agriculture is not immune to public pressures driving discontent; it seems we are all interested in where our food comes from nowadays. Increased pressures and, honestly, distress over the last two years have stressed consumers who have sought to make decisions best for their families amidst supply chain strains, changing product availability and rising prices.