Purdue Food and Agribusiness Quarterly Review
The quarterly review is a publication agri-food professionals can rely on to cover current business research and strategy insights evolving across all industries. Purdue faculty, staff and thought leaders select an article covering a current business trend, provide a brief overview of the article and discuss how the trend could specifically impact the unique world of food and agribusiness.
the Quarterly Review
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June 27, 2022
Scaling Ideas into Success
The concepts of innovation and disruption are not new. In his many articles and book such as “Innovators’ Dilemma”, “Innovators’ Solution” and “Seeing What’s Next”, the late... Read More »
June 27, 2022
Resetting the Table
The food production and distribution industry is increasingly at the forefront of public discussion and debate. Is organic food a fade or growth market? Will "industrial farming" continue to dominate... Read More »
June 27, 2022
How Farmers Markets Support Local Agriculture
Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For consumers, they provide an avenue for them to purchase goods not often sold in grocery stores;... Read More »
March 29, 2022
Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses
When one thinks of Apple’s success as a company, it is likely some images quickly come to mind, such as Steve Jobs creating the Macintosh computer in 1982, iPods, iPhones (all 13 versions so far),... Read More »
March 29, 2022
Jobs to be Done
We all know and have heard many times that innovation is what feeds sustainable growth in companies. A 2016 McKinsey Institute survey showed 84% of global executives reported innovation was extremely... Read More »
March 29, 2022
Using Brand Nostalgia to Improve Customer Loyalty
Marketing is more important now than ever before due to the increased visibility and availability of all brands. Many popular brands use nostalgia to induce a feeling of reliving the “good old... Read More »
September 23, 2021
The Pursuit of Ideas and Ideals
Business landscapes are changing at a pace never seen before. The amount and diversity of data created every second is higher than anything we’ve ever experienced or imagined, and it will only... Read More »
September 23, 2021
How New Technologies Can Help Agribusinesses Achieve Goals by Promoting the United Nations’ Sustainable Development Goals
In 2015, the United Nations introduced the Sustainable Development Goals (SDGs), which are expected to be achieved by 2030. These include 17 goals such as No Poverty, Gender Equality, Zero Hunger,... Read More »
September 23, 2021
Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?
A recently published paper in the International Journal of Retail and Distribution Management studied the effect of channel congruence on customers’ online loyalty. In a nutshell, the authors found... Read More »
September 23, 2021
Improving Brand Reputation Using Social Media
The continued emergence of social media allows companies to be constantly interacting with stakeholders. This has increased the importance of branding as people have the ability to access information... Read More »