Purdue Food and Agribusiness Quarterly Review
The quarterly review is a publication agri-food professionals can rely on to cover current business research and strategy insights evolving across all industries. Purdue faculty, staff and thought leaders select an article covering a current business trend, provide a brief overview of the article and discuss how the trend could specifically impact the unique world of food and agribusiness.
the Quarterly Review
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September 23, 2021
Improving Brand Reputation Using Social Media
The continued emergence of social media allows companies to be constantly interacting with stakeholders. This has increased the importance of branding as people have the ability to access information... Read More »
June 23, 2021
Using Big Data to Connect Company and Customer Core Values
As the world becomes more interconnected through the internet, opportunities arise. Today, businesses can collect data within many realms such as social media where more voices have more power than... Read More »
June 23, 2021
If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?
This insightful article published by leading sales authors Zoltners, Sinha and Lorimer spoke on changes customers are going through and how sales organizations should adjust accordingly. This... Read More »
June 23, 2021
Cooperate or Compete? Why Not Both?
In this article, the authors conduct an extensive review of the literature, engage a panel of industry experts and implement an applied research study to define and measure the elements that make... Read More »
June 23, 2021
Digital Technologies: Innovating for the Future of the Agri-Food Industry
According to McKinsey & Company, April 21, 2021 was marked as World Creativity and Innovation Day. As we know, innovation is a hot topic that is currently reshaping agriculture from farm to fork.... Read More »
March 24, 2021
Cultural Impact on Mobile Banking Use
Technological advances are being made in many areas such as big data, biotechnology, robotics and machine learning, just to name a few. These technological improvements have trickled down into... Read More »
March 24, 2021
Challenges of Implementing Omnichannel Marketing
Using an omnichannel strategy has been understood as a potential next step after a multichannel strategy is implemented. The multichannel strategy employs many channels in which customers can choose... Read More »
March 24, 2021
Using Technology to Address Farm Labor Shortages – Effective or Not?
Economists have always been interested in the interactions between capital and labor. In a recent paper in the American Journal of Agricultural Economics, Drs. Diane Charlton and Genti Kostandini... Read More »
March 24, 2021
The Role of Digital Technology in Agribusiness
This paper analyzes the effect of digital transformation on value creation and attempts to improve the current understanding of digital entrepreneurship. The authors looked at 18 hypotheses through... Read More »
March 24, 2021
Measuring Return on Sustainability Investment
The topic of sustainability has been gaining an immense amount of attention, even before the pandemic. Today, it is one of the most important aspects of consideration when discussing business... Read More »