Purdue Food and Agribusiness Quarterly Review
The quarterly review is a publication agri-food professionals can rely on to cover current business research and strategy insights evolving across all industries. Purdue faculty, staff and thought leaders select an article covering a current business trend, provide a brief overview of the article and discuss how the trend could specifically impact the unique world of food and agribusiness.
the Quarterly Review
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December 9, 2020
Weather and Technological Change’s Impact on Total Factor Productivity
Total factor productivity (TFP) is a measure of economic efficiency and is commonly measured as the ratio of outputs to inputs. The higher the TFP, the more product is created for a given level of... Read More »
December 9, 2020
Improving Agribusiness Customer Relations Using Social Media & CRM Technologies
To reduce information asymmetry and increase trust and efficiency, sharing information and communication is essential and the key to successful relationships in the industry. This article by Itani et... Read More »
September 25, 2020
How Does Customer Satisfaction Impact Future Costs of Selling?
The cost of selling (COS) is defined as the expenditure incurred by a firm to 1) persuade customers to purchase a firm’s goods and services, and 2) make it convenient for customers to do so, such... Read More »
September 25, 2020
Creativity, Innovation & the Operational Excellence Paradox
Creativity and innovation may sound synonymous, but there is a subtle yet noteworthy distinction between the two. Creativity centers on ideation — that is, the process and dynamics associated with... Read More »
September 25, 2020
Using Crisis to Shape Your Market
Even the worst crisis offers some silver linings. These moments of turmoil can be used to both highlight even the minor weaknesses of your organization and rapidly fix them, as well as make more... Read More »
June 17, 2020
Resilience and Antifragility in the Face of Disruption
The authors of this article conducted an extensive review of the literature on approaches to resilience and antifragility in business. The article reviews and refines the definitions of the terms... Read More »
June 17, 2020
Monitoring Sources of Disruption
The idea of disruption describes a process in which a company is able to successfully challenge established incumbent businesses. Disruption displaces an existing market, industry or technology and... Read More »
June 17, 2020
The Fix to Nearly Every HR Problem: Giving & Receiving Feedback
Prior to joining Purdue University as a visiting professor, I was the head of human resources at OGE Energy Corp. Heading HR for nearly 10 years was without a doubt the most rewarding and most... Read More »
June 17, 2020
Vigilance in the Midst of Fundamental Changes
Even before COVID-19, the food production and distribution industries were facing a time of significant turbulence, and the pandemic has only added unprecedented disruption and chaos. Making... Read More »
June 17, 2020
Digitization Capability & Digitalization in Agribusiness
As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will be impacted when the economy rebounds, a question being asked is, “Are businesses really... Read More »