Purdue Food and Agribusiness Quarterly Review
The quarterly review is a publication agri-food professionals can rely on to cover current business research and strategy insights evolving across all industries. Purdue faculty, staff and thought leaders select an article covering a current business trend, provide a brief overview of the article and discuss how the trend could specifically impact the unique world of food and agribusiness.
the Quarterly Review
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September 23, 2021
The Pursuit of Ideas and Ideals
Business landscapes are changing at a pace never seen before. The amount and diversity of data created every second is higher than anything we’ve ever experienced or imagined, and it will only... Read More »
September 23, 2021
How New Technologies Can Help Agribusinesses Achieve Goals by Promoting the United Nations’ Sustainable Development Goals
In 2015, the United Nations introduced the Sustainable Development Goals (SDGs), which are expected to be achieved by 2030. These include 17 goals such as No Poverty, Gender Equality, Zero Hunger,... Read More »
September 23, 2021
Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?
A recently published paper in the International Journal of Retail and Distribution Management studied the effect of channel congruence on customers’ online loyalty. In a nutshell, the authors found... Read More »
September 23, 2021
Improving Brand Reputation Using Social Media
The continued emergence of social media allows companies to be constantly interacting with stakeholders. This has increased the importance of branding as people have the ability to access information... Read More »
June 23, 2021
Using Big Data to Connect Company and Customer Core Values
As the world becomes more interconnected through the internet, opportunities arise. Today, businesses can collect data within many realms such as social media where more voices have more power than... Read More »
June 23, 2021
If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?
This insightful article published by leading sales authors Zoltners, Sinha and Lorimer spoke on changes customers are going through and how sales organizations should adjust accordingly. This... Read More »
June 23, 2021
Cooperate or Compete? Why Not Both?
In this article, the authors conduct an extensive review of the literature, engage a panel of industry experts and implement an applied research study to define and measure the elements that make... Read More »
June 23, 2021
Digital Technologies: Innovating for the Future of the Agri-Food Industry
According to McKinsey & Company, April 21, 2021 was marked as World Creativity and Innovation Day. As we know, innovation is a hot topic that is currently reshaping agriculture from farm to fork.... Read More »
March 24, 2021
Cultural Impact on Mobile Banking Use
Technological advances are being made in many areas such as big data, biotechnology, robotics and machine learning, just to name a few. These technological improvements have trickled down into... Read More »
March 24, 2021
Challenges of Implementing Omnichannel Marketing
Using an omnichannel strategy has been understood as a potential next step after a multichannel strategy is implemented. The multichannel strategy employs many channels in which customers can choose... Read More »