Purdue Food and Agribusiness Quarterly Review
The quarterly review is a publication agri-food professionals can rely on to cover current business research and strategy insights evolving across all industries. Purdue faculty, staff and thought leaders select an article covering a current business trend, provide a brief overview of the article and discuss how the trend could specifically impact the unique world of food and agribusiness.
the Quarterly Review
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June 17, 2020
Monitoring Sources of Disruption
The idea of disruption describes a process in which a company is able to successfully challenge established incumbent businesses. Disruption displaces an existing market, industry or technology and... Read More »
June 17, 2020
The Fix to Nearly Every HR Problem: Giving & Receiving Feedback
Prior to joining Purdue University as a visiting professor, I was the head of human resources at OGE Energy Corp. Heading HR for nearly 10 years was without a doubt the most rewarding and most... Read More »
June 17, 2020
Vigilance in the Midst of Fundamental Changes
Even before COVID-19, the food production and distribution industries were facing a time of significant turbulence, and the pandemic has only added unprecedented disruption and chaos. Making... Read More »
June 17, 2020
Digitization Capability & Digitalization in Agribusiness
As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will be impacted when the economy rebounds, a question being asked is, “Are businesses really... Read More »
March 19, 2020
Beyond Artificial Intelligence
Many companies are directing resources to data and analytics of all sorts. There has been much hype about smart platforms, products and connectivity that will advance value chains across the globe.... Read More »
March 17, 2020
Challenger Marketing and Its Applicability in Agribusiness
The concept of challenger marketing lives between sales and marketing functions. Recently born from business practice, challenger marketing has been applied by leading companies in several different... Read More »
March 17, 2020
Competitive Intelligence Embeddedness
Competitive intelligence helps firms to develop a competitive advantage when the entire organization and its networks commit to developing actionable insights. Once reached, this initiative acts as a... Read More »
March 17, 2020
No Points for Original Thought: All That Matters Is Execution
In the mid 1990’s, I had the honor of leading the operations and technology teams at American Express in the development and introduction of a remarkably successful credit card. Amex invested... Read More »
March 17, 2020
Rethink Your Business for the Digital Age
In The Digital Transformation Playbook: Rethink Your Business for the Digital Age, David Rogers identifies five domains of digital transformation for an existing company. The figure below identifies... Read More »
December 11, 2019
Infusing Emotion into the Customer Journey
Mapping the customer journey and thinking of ways to improve the customer experience have seen increased attention from marketing academics and practitioners. Companies use these methods in attempt... Read More »