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Erin G Robinson
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Erin G Robinson
Posts
08.05.2025
Agribusiness
,
Featured
,
Marketing
,
Sales
,
Strategy
Turning Segmentation into Sales: Tools, tactics and localization
Practical tools and dealer collaboration can turn marketing segments into real sales if they reflect...
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07.30.2025
Featured
,
Research
,
Sales
Rethinking Sales Success: It’s not all about the close
Overemphasizing the close may hurt sales performance. Insights from Purdue’s Sales Excellence Survey reveal what...
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06.18.2025
Agribusiness
,
Featured
,
Marketing
,
Sales
,
Strategy
Why segmentation fails in ag sales and what to do about it
Discover why segmentation strategies often fail in ag sales, and how better sales tools and...
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06.10.2025
Agribusiness
,
Featured
,
Industry Analysis
,
Policy
,
Research
New white paper explores chaos and disruption in the agri-food system
Purdue University and Kearney have partnered to bridge academia and industry, drive industry research, and...
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05.28.2025
Agribusiness
,
Production Agriculture
,
Purdue Agribusiness Review
Double cropping as a climate adaptation strategy in U.S. agriculture
Double cropping may support climate resilience in U.S. agriculture, but it comes with trade-offs. Explore...
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05.28.2025
Agribusiness
,
Featured
,
Marketing
,
Purdue Agribusiness Review
,
Strategy
It’s not about which strategy is right, but how to implement it
Why do marketing strategies often fail? This review highlights key barriers to implementation and what...
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05.28.2025
Agribusiness
,
Marketing
,
Purdue Agribusiness Review
Seizing opportunities amid an evolving urban landscape
Explore how income, neighborhood change, and consumer preferences shape urban markets — and what food...
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05.28.2025
Agribusiness
,
Featured
,
Purdue Agribusiness Review
,
Strategy
Sharpen your strategic decision-making process using lean strategy principles
Sharpen strategic decisions by applying lean principles to clarify priorities, reduce variation and embed discipline...
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05.21.2025
Agribusiness
,
Featured
,
Industry Analysis
,
Production Agriculture
,
Research
Performance Over Price: How farmers’ input buying behavior is evolving
Explore how large commercial producers are shifting input buying decisions, prioritizing performance over price and...
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05.15.2025
Agribusiness
,
Management
,
Production Agriculture
,
Supply Chain
MS-MBA cohort wraps up final residency in Brazil
The MS-MBA cohort's residency in Brazil blended agribusiness insights, cultural immersion and personal connection in...
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