Blog Posts

Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more–all from the Purdue University experts you trust.

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05.30.2024

Agribusiness, Featured, Industry Analysis, Production Agriculture, Research

What tasks do farmers want help with?

We surveyed over 600 U.S. producers last August, asking them where they wanted help on...

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05.22.2024

Agribusiness

The case for an outside board of directors for closely held farm and agricultural businesses

Many closely held or family businesses make the decision to incorporate for the positive benefits...

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05.01.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review

The shift towards a customer-centric approach in agribusiness

Agribusinesses must prioritize customer experiences over market drivers, adapting to online demands for sustainable growth...

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05.01.2024

Agribusiness, Featured, Quarterly Review, Research, Risk Management, Strategy

A trifecta of strategies for agribusinesses amidst unprecedented change

In navigating unprecedented change, agribusinesses must prioritize prediction, adaptability, and resilience to thrive in evolving...

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05.01.2024

Agribusiness, Featured, Management, Quarterly Review, Research

The impact of diversification strategies on small and medium enterprises

Exploring diversification and its impact on businesses—insights for strategic resilience amid market uncertainties....

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05.01.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review

Navigating Resilience: Challenges and strategies in U.S. agricultural and food supply chains

Amidst disruptions, agribusinesses must balance resilience and efficiency, navigating complex trade-offs and policy impacts for...

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03.15.2024

Agribusiness, Leadership, Management, Research, Sales

Optimizing Sales Management: Knowledge, coaching and continuous improvement

While we used to think that exceptional salespeople possessed an innate gift, recent data suggests...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

A great moment for value-based sales in agribusiness

Value-based sales can empower companies to craft compelling value propositions, understand the customer's business model...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

How can big data empower the development of new products?

Data is one of the most powerful resources for a company. It enables accurate decision-making...

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01.30.2024

Agribusiness, Quarterly Review, Research, Sales

Unlocking Growth: Exploring innovation dynamics in the agrifood sector

The future for the agrifood sector appears promising, driven by technological advances, strategic M&A activity...

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01.25.2024

Agribusiness, Marketing, Research

How will tech enable agrifood trends of 2024?

Technological trends are not only addressing current challenges in the agriculture and food industry but...

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12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

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