Consumer Corner

Discover insights from consumer research that you can start implementing at your farm or operation.


What consumer-derived lessons can we draw from non-traditional places to garner understanding and insights for those in agricultural business? I’m Dr. Nicole Widmar, and I have an affinity for taking lessons from other industries and applying them in agriculture. Come along with us here in Consumer Corner to think differently about how consumer research can help inform your decision making.


Why is a Raven Like a Writing Desk?

In Lewis Caroll’s 1865 novel, Alice’s Adventures in Wonderland, the question “Why is a raven...

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