Programs and Workshops

All Programs

Custom Programs

Join Over 15,000 Food and Agribusiness Professionals

Our faculty and staff are passionate about providing you the best learning experience possible. Whether in the classroom or online, you will interact with faculty experts in agribusiness management who teach business concepts within the context of the agriculture industry you serve. Plus, you will network with a group of your peers from across industry sectors.

All Programs

Online

B2B Relational Selling

Launching April 15 (self-paced, start upon registration)

Value is the currency that counts. B2B Relational Selling enhances your ability to articulate the value of your product or service and how it solves your client’s problems. This online course will elevate your sales game, helping you gain the skills to build lasting client relationships.

In-Person

Sales Management and Leadership

May 22-23, 2024

Assess your management skills and learn techniques to become a more effective sales manager via interactive lectures, real-world case studies and a collaborative learning environment.

In-Person

Precision Selling: Building Relationships with Large Farmers

July 16 - 17, 2024 (West Lafayette, IN); July 2024 (San Luis Obispo, CA)

Learn strategies for working with large-scale producers in the evolving agricultural marketplace. Explore complexities of working with growers and delve into sales strategy.

Blended

ASTA Management Academy

August 27-29, 2024

During the ASTA Management Academy, you’ll take a deep dive into the practical application of general management concepts vital to the long-term success of seed firms, discuss the changing agribusiness environment and implications for the seed industry, explore marketing strategies and more.

In-Person

Analyzing Agribusiness Financial Decisions

October 1-3, 2024

Communicate more effectively regarding the effect of decisions on the profitability of the firm. Leave this program able to help your customers make decisions that make financial sense and prove a return on their investment in your products and services.

In-Person

Strategic Agri-Marketing

October 15-17, 2024

Creating an integrated and cohesive marketing strategy has many moving parts. How do you efficiently allocate your company’s limited resources with confidence across multiple functions related to your company’s marketing plan?

In-Person

Strategic Talent Management

November 5-7, 2024

Strategic Talent Management offers insights on how to know what capabilities people in an organization need, and how you—the leader—can help them get, manage and continuously improve these capabilities.

In-Person

Purdue Food and Agribusiness Executive Summit

Coming 2025

The Purdue Food and Agribusiness Executive Summit encourages strategic thinking by bringing key leaders together for networking and exchanging ideas regarding domestic and global issues impacting our industry.

In-Person

ARA Management Academy

Coming 2025

Sharpen management, leadership and decision-making capabilities by engaging in faculty-led presentations, interactive exercises and small-group discussion with your peers.

Custom Programming

Your business strategy is unique. Your strategy for professional development should be too.