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Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more--all from the Purdue University experts you trust.

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MAY 14, 2019

Revolutionizing Drone Imagery

At the touch of a button, a farmer downloads an application to their phone. They open the app, and with another touch of a button, they've just ordered drone imagery that will cut costs, reduce chemical waste and precisely spray only the acres necessary in the field.

MAY 1, 2019

The Story Behind the Numbers

It’s no secret that the food and agribusiness industry is a fast-paced world of tight margins and dynamic marketplaces where CFO positions are of significant strategic importance. It’s also no secret that the world of numbers and finance can be daunting for non-financial managers who don’t get their hands on the statements every month. The need for non-financial managers to understand financials is rapidly becoming a crucial and sought-after trait.

APRIL 23, 2019

What's on your Electrician's Cart?

It’s fascinating that many organizations identify people as their significant competitive advantage. For example, customer-facing employees at Consolidated Electrical Distribution (CED) were able to substantially impact the work of their electrician customers by simply creating an 'electrician's cart.'

APRIL 10, 2019

Connecting Talent from First-Level to C-Suite

Dr. Keith Halperin says eighty-three percent of executives report that they do not have the right talent and capabilities to build upon their strategy.

MARCH 21, 2019

What Do Sales Managers Manage?

Dr. Scott Downey says there is a well-studied chain of events in business that shows the relationship between employee activities and company profits called the Service-Profit chain.

JANUARY 22, 2019

Trust in Business Relationships

Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center for Food and Agricultural Business, talks about the importance of trust in business relationships.

DECEMBER 7, 2018

Former CEO talks investing to grow

Craig Newman, recently retired CEO of AgReliant Genetics talks about why it's important to invest in professional growth.

OCTOBER 23, 2018

Do consumers punish producers for labor disputes?

In the 1960s, Cesar Chavez and the United Farm Workers union successfully pressured producers into improving agricultural working conditions in California by leading a nationwide boycott of table grapes. The boycott taught farmers that consumers care about more than just product quality and price; they also trust producers to treat their employees fairly.