Blog Posts

Actionable, relevant insights on food and agricultural business management, strategy, sales and marketing, and more–all from the Purdue University experts you trust.

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12.10.2025

Agribusiness, Featured, Industry Analysis, Large Commercial Producers Survey, Production Agriculture

Takeaways from Purdue’s first 2025 LCP public preview

Scott Downey shares early reflections from Purdue’s first public preview of the 2025 Large Commercial...

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12.03.2025

Agribusiness, Agribusiness Review, Featured, Production Agriculture, Research

Understanding farmer attitudes toward diversification

Farmers see both risks and opportunities in diversification. This review highlights key barriers, motivations and...

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12.03.2025

Agribusiness, Agribusiness Review, Featured, Research, Sales

Adapting Value in Complex Markets: How salespeople should tailor messaging

Sales success improves when value messages are tailored to each decision-maker. This review highlights how...

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12.03.2025

Agribusiness, Agribusiness Review, Featured, Generative AI, Research, Sales

The impact of generative AI on B2B sales performance

GenAI improves sales conversations and efficiency, but adoption depends on leadership support. This review highlights...

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12.03.2025

Agribusiness, Agribusiness Review, Featured, Research

Consumer Demand for Hybrid Beef: Beef, plant-based or both?

Research shows hybrid beef appeals to flexitarian consumers and younger buyers, offering growth opportunities without...

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11.12.2025

Agribusiness, Featured, Industry Analysis, Leadership

Ready, Set, Sell! Real-world sales education that started at Purdue

Developed by Dr. David Downey at Purdue University, Ready, Set, Sell! gives students real-world experience...

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11.06.2025

Agribusiness, Featured, Industry Analysis, Leadership

AI in Agribusiness: What leaders need to know

AI is everywhere, but what separates hype from real business value? Learn how agribusiness leaders...

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10.30.2025

Agribusiness, Featured, Industry Analysis, Large Commercial Producers Survey, Research

How U.S. Farmers Perceive Agricultural Dealers and Retailers: Insights from 2017 to 2025

Get a first look at insights from the 2025 Large Commercial Producer Survey – revealing...

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09.18.2025

Agribusiness, Education, Featured, Sales

What I’m learning from the Class of 2026 and why it matters for agribusiness sales

Senior sales students selling real programs remind us that discipline, empathy, preparation, and persistence remain...

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09.04.2025

Agribusiness, Agribusiness Review, Featured

How AgriTech sustains competitiveness and delivers value

Integrating AgTech isn't optional. It's a competitive necessity. This review reinforces the strategic importance of...

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09.04.2025

Agribusiness, Agribusiness Review, Featured

Redesigning value propositions for impact

This review shows how agribusinesses can rethink value propositions by addressing functional, emotional and social...

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09.04.2025

Agribusiness, Agribusiness Review, Featured

The role of communication in digital agriculture adoption

Communication shapes how farmers adopt digital agriculture tools. This review compares U.S. and Brazilian soybean...

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