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Cultural Impact on Mobile Banking Use

Reviewer Xavier Miranda, Graduate Research Assistant and Dr. Brady Brewer, Assistant Professor Article Cultural impact on mobile banking use – A multi-method approach by Winnie Picoto & Inês Pinto Journal Journal of Business Research, January 2021, Vol 124, Pages...



Measuring Return on Sustainability Investment

Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article How to Talk to Your CFO About Sustainability by Tensie Whelan and Elyse Douglas Source Harvard Business Review, January-February 2021  *This writing was inspired by insights from the...



Transitioning to the Long Term

Transitioning to the Long Term This paper, published in the 2019 Special Issue of the Economic Review, explores how the agricultural sector might bridge the gap between its current state, where commodity prices and revenue generally have been low, to a longer-term...



The Story Behind the Numbers

“In reality, financial statements are simply a reflection of what non-financial managers are already doing and thinking about. The difference is that in a financial statement, activities and decisions are being measured by a dollar sign rather than other metrics...



Improving Brand Value

Journal Authors: Heinonen, K; Campbell, C. and Ferguson, S. L. Journal: Strategies for creating value through individual and collective customer experiences. Business Horizons (2019) 62, 95-104. Reviewer Dr. Luciano Thome e Castro, Clinical Associate Professor Summary...



What’s Going On With The New NAFTA?

What’s Going On With The New NAFTA? The North American Free Trade Agreement (NAFTA) facilitates increased trade and investment between the U.S., Canada and Mexico. While the USDA hailed NAFTA as one of the most successful trade agreements in history that helped...



Grain contracts: disputes, asymmetry and reliance

During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers are production and market savvy. Due to the nature of our respective research projects at the time, we never really got involved with extension activities, which would have...



Sales and Marketing’s Role in Liquidity

For better or worse, marketing and sales efforts affect not only the profitability of a firm but also the firm’s liquidity, or its ability to meet short-term financial obligations. More formally, liquidity refers to the structure of a firm’s balance sheet. A firm is...



The Search for Improvement

Successful employees are searching for improvement. They are putting in extra effort and time to make a difference for the company and for themselves. Those employees can make an even better impact on your company if they are given great tools to work with. Providing...



Speak Your CFO’s Language

Do you ever feel a bit like Charlie Brown listening to his teacher when your chief financial officer is talking? CFOs often rise to the position through the accounting function of the business. At times, it can feel like they have their own language. Depending on the...