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What if You Could Be 10% Better?

What if You Could Be 10% Better? Author: Dr. Scott Downey, Director and Professor, Purdue University Center for Food and Agricultural Business  One of the cool things I get to do in my role as a professor today in sales and marketing is work with sales organizations...



The Value of Understanding Customer Profitability

The Value of Understanding Customer Profitability Author: Dr. Mark Manfredo, professor in the Morrison School of Agribusiness at Arizona State University As our competitive landscape shifts, it demands ag retailers sharpen their business acumen and hone their...



What We Want in Our Leaders

What We Want in Our Leaders Authors: Dr. Pete Hammett, Guest Lecturer, Purdue University; Owner, Hammett Consulting Amanda Elmore, Purdue University Alumna; 2016 Olympic Gold Medalist; Motivational Speaker; Program Coordinator, Lonza The volume of information defining...



A Sales Management Checklist

A Sales Management Checklist Author: Dr. Scott Downey, Director and Professor I have written before about how management is a well-researched process that involves analysis, planning, execution and measurement. I have also pointed out how my discussions with sales...



The Difference Between Mentoring & Coaching

Reviewer Dr. Pete Hammett, Visiting Professor Articles American Psychological Association: Monitor on Psychology, Your guide to mentoring – Everything you need to know to find and be a great mentor Center for Creative Leadership: Mentoring first-time managers – Proven...



Embracing Uncertainty While Leading Effectively

Adapting our leadership styles to both expected and unexpected disruptions happening around us is nothing new to the agri-food industry. However, 2020 has cast a great web of uncertainty across businesses, the industry and the world. How might leaders adapt to such...



The Fix to Nearly Every HR Problem: Giving & Receiving Feedback

Reviewer Dr. Pete Hammett, Visiting Professor Articles Teaching Employees How to Receive Feedback: A Preliminary Investigation The Impact of Authority Relations and Feedback Delivery Method on Performance Journal Journal of Organizational Behavior Management   Prior...



No Points for Original Thought: All That Matters Is Execution

Publication Gartner 2019-2020 Top Insights for the C-Suite: How to Excel at Both Strategy and Execution Reviewer Dr. Pete Hammett, Visiting Professor Summary In the mid 1990’s, I had the honor of leading the operations and technology teams at American Express in the...



Rethink Your Business for the Digital Age

Book  The Digital Transformation Playbook: Rethink Your Business for the Digital Age by David Rogers  Reviewer  Dr. Allan W. Gray, Executive Director and Professor  Summary  In The Digital Transformation Playbook: Rethink Your Business for the Digital Age, David...



Managing in a New Era

Author: Dr. Scott Downey, Director and Professor For many years, we have talked about how sales and marketing have evolved over time. If we look at this historically, we can consider how the sales and marketing process focused on explaining product features because of...