Purdue University Center for Food and Agricultural Business logo.

Marketing

Browse Marketing Posts

07.14.2016

About the Center, Agribusiness, Careers, Education, Finance, Human Resources, Large Commercial Producers Survey, Leadership, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy, Supply Chain

Thirty Years and Going Strong

Read the blog

03.15.2019

Agribusiness, Finance, Marketing, Purdue Agribusiness Review

Improving Brand Value

Value is defined by the classic “what I get for what I give.” It’s a...

Read the blog

03.13.2015

Large Commercial Producers Survey, Marketing, Production Agriculture, Sales

Profile of a High-Growth Crop Producer

Read the blog

10.20.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating Social Impact with an Eye Towards Profitability

One thing that has always been clear to those in agribusiness is how closely our...

Read the blog

12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

Read the blog

08.17.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing your customer

In the world of agribusiness, knowing your customer base is more important than ever –...

Read the blog

03.21.2019

Agribusiness, Careers, Education, Industry Analysis, Leadership, Management, Marketing, Research, Sales, Strategy

What do sales managers manage?

The Service-Profit chain shows the relationship between employee activities and company profits. The concepts are...

Read the blog

06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

Read the blog
Electricians Cart

04.23.2019

Agribusiness, Careers, Education, Leadership, Management, Marketing, Sales, Strategy

What’s on your electrician’s cart?

In hindsight, it sounds simple to say that customer-facing employees at Consolidated Electrical Distribution (CED)...

Read the blog

08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

Read the blog

Workshops

Degrees

About

Contact

  • 403 Mitch Daniels Blvd
    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247