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Ag Retailers’ Role in Sustainability

Authors: Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Dr. Allan W. Gray, Executive Director and Professor Dr. Luciano Castro, International Affiliated Professor Dr. Brady Brewer, Associate Director for Scholarship & Engagement and Assistant...






Understanding Farm Data Usage

Author: Dr. Nathan DeLay, Assistant Professor There is a lot of talk about “big data” in agriculture these days. The farm of the future is said to use multispectral imagery, soil and micro-climate sensors, equipment telematics data, and GPS to drive yield enhancing...



Data Collection and Usage

Data Collection and Usage The collection of data, information and analytics are sweeping the world by storm. They are buzzwords likely heard on almost a daily basis, and they are only becoming more and more prevalent in food and agricultural business. Download This...



Increasing Profits with Multichannel Strategies

Article Multichannel strategies for managing the profitability of business-to-business customers. Crecelius, A., Lawrence, J., Patil, A., & Scheer, L. Journal Journal of Marketing Research, 2019, Volume 56(3) 479-497 Reviewer Dr. Luciano Thome e Castro, Clinical...



Drivers of Big Data Analytics Value

Article Unlocking the drivers of Big Data analytics value in firms. Nadine Côrte-Real, Pedro Ruivo, Tiago Oliveira, and Aleš Popovič. Journal Journal of Business Research, 2019, Vol. 97 (160-173) Reviewer Dr. Brady Brewer, Assistant Professor   Summary The term...



Self-Managed Teams Need Leaders Too

Article It’s not just what is said, but when it’s said: A temporal account of verbal behaviors and emergent leadership in self-managed teams. Fabiola H. Gerpott, Nale Lehmann-Willenbrock, Sven C. Voelpel and Mark van Vugt Journal Academy of Management Journal, June...



Omnichannel Strategy Considerations

Article Technology adoption for the integration of online-offline purchasing: Omnichannel strategies in the retail environment. Savastano, M., F. Bellini, F. D’Ascenzo, & M. Marco. Journal International Journal of Retail & Distribution Management, November...



Value Chain Evolution Through Data Usage

Author: Dr. Brady Brewer, Assistant Professor The agricultural sector is highly competitive. At every level of the value chain, participants compete for market share, cost advantages or any other strategic advantage. With advancements in technology, customer...



What Do Sales Managers Manage?

Dr. Scott Downey says there is a well-studied chain of events in business that shows the relationship between employee activities and company profits called the Service-Profit chain. The concepts are simple to understand: satisfied employees provide good service,...