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Research

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01.22.2019

Agribusiness, Careers, Education, Human Resources, Leadership, Management, Research, Risk Management, Sales, Strategy

Trust in Business Relationships

Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center...

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07.14.2016

About the Center, Agribusiness, Careers, Education, Finance, Human Resources, Large Commercial Producers Survey, Leadership, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy, Supply Chain

Thirty Years and Going Strong

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09.10.2024

Featured, Policy, Production Agriculture, Research

How Brazil’s 2035 logistics plan could transform crop production and global trade

Brazil's 2035 National Logistics Plan could boost crop production in the Cerrado, enhancing the region's...

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12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

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08.17.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing your customer

In the world of agribusiness, knowing your customer base is more important than ever –...

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09.12.2017

Agribusiness, Large Commercial Producers Survey, Production Agriculture, Research, Sales

Producers’ purchasing preferences in 2017

In the “2017 Large Commercial Producer Project,” Purdue University asked farmers to rank product performance,...

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03.23.2023

Agribusiness, Featured, Finance, Research

Non-traditional lenders in the agricultural credit markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...

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09.28.2023

Agribusiness, Education, Purdue Agribusiness Review, Research, Strategy

Competitive advantage by learning

Agribusiness managers and directors must create a culture where people are incentivized to cultivate these...

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03.21.2019

Agribusiness, Careers, Education, Industry Analysis, Leadership, Management, Marketing, Research, Sales, Strategy

What do sales managers manage?

The Service-Profit chain shows the relationship between employee activities and company profits. The concepts are...

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10.23.2018

Agribusiness, Featured, Finance, Research, Strategy

Grain contracts: disputes, asymmetry and reliance

During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers...

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