Strategy

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Father day silhouette dad and son walking in golden field at sun

09.02.2026

Featured, Leadership, Purdue Agribusiness Review, Strategy

Why family business succession is so hard, and a framework for making it easier

Successful succession is less about creating the perfect plan and more about building a repeatable...

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Precision agriculture digital tablet crop field data analysis agricultural technology remote sensing agronomy smart farming soil monitoring climate map farmer hand holds digital tablet showing

09.02.2026

Featured, Production Agriculture, Purdue Agribusiness Review, Strategy

Beyond the “Average Farmer”: Why technology adoption in agriculture requires tailored strategies

Technology adoption isn’t one-size-fits-all. Four distinct farmer profiles reveal how agribusinesses can better target customers...

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06.04.2026

Featured, Management, Purdue Agribusiness Review, Strategy

Turning Static into Signal: How economic intelligence sharpens decisions in agribusiness

The challenge isn't finding more data. It's identifying the information that should change what you...

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Industrial Panorama: An expansive aerial view reveals an industry

06.04.2026

Featured, Leadership, Purdue Agribusiness Review, Strategy

The collaboration gap holding back agricultural innovation

Agricultural innovation often stalls not because of a lack of assets, but because organizations struggle...

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Rice field planted in the morning sun and high-yielding smart farm technology input icons, cost reduction and care with IoT. watering harvesting fertilizer revenue.

06.04.2026

Featured, Purdue Agribusiness Review, Strategy

When Integration Stops Working: Big Ag’s strategic reconfiguration

As agricultural businesses become more technologically and economically distinct, the value of integration is increasingly...

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04.17.2018

Agribusiness, Leadership, Management, Risk Management, Strategy

Decision Discipline

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01.22.2019

Agribusiness, Careers, Education, Human Resources, Leadership, Management, Research, Risk Management, Sales, Strategy

Trust in Business Relationships

Mati Mohammadi, a PhD student at Purdue University and graduate research assistant at Purdue's Center...

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Common Pitfalls in the Decision Making Process

07.14.2021

Agribusiness, Featured, Risk Management, Strategy

Common Pitfalls in the Decision Making Process

Some business decisions are simple — we make them without much thought or deliberation and...

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07.14.2016

About the Center, Agribusiness, Careers, Education, Finance, Human Resources, Large Commercial Producers Survey, Leadership, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy, Supply Chain

Thirty Years and Going Strong

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Data-Driven Decision Making

03.31.2020

Agribusiness, Featured, Risk Management, Strategy

Data-Driven Decision Making in Times of Crisis

As the COVID-19 pandemic and the uncertainties that come with it sweep across the world,...

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