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Should the Supply Chain Play Fair?

Should the Supply Chain Play Fair? From AgriMarketing Magazine - Technological changes over the past century have caused increased interest among many consumers about how their food is produced. Some consumers now question whether everyone in the agricultural supply...



Re-Thinking Service Strategies to Drive Profit

Re-Thinking Service Strategies to Drive Profit From Seed World Magazine - During periods of rising prices and shrinking profit margins, one of the first things placed on the chopping block is often the “extras” that get bundled into a sales offer. According to a...



Brand Loyalty Among Ag Producers

Brand Loyalty Among Ag Producers From AgriMarketing Magazine - Building a strong brand and subsequent brand loyalty is no easy task for agri-marketers for two main reasons. First, the customer base for the agricultural input supplier is continuously evolving because...