What do Farmers Want From Their Lender? Pt 2 From Ag Lender Magazine - As to the decision most farmers use in choosing a lender/financial services provide, 58 percent of the producers make the choice individually with little input from others, and another 26 percent...
2009 Precision Agricultural Services Dealership Survey Results In the spring of 2009, Crop Life magazine and Purdue University’s Center for Food and Agricultural Business conducted a survey of crop input dealers for the 14th consecutive year. In February, a...
Build-A-Salesperson Coming Soon to a Mall Near You From AgriMarketing Magazine - My niece loves the Build-ABearWorkshop in our mall. Instead of picking any old stuffed animal off the shelf at Toys “R” Us, she can handpick the look and feel of her furry friend, decide...
A Cutting Crisis From AgriMarketing Magazine - Budget cuts, employee layoffs, salary reductions and the list goes on. Managers are facing tough decisions that can ultimately determine whether their companies survive the current economy. They’re scrutinizing every line...
Serving Producers in Volatile Times Without question the agricultural industry is experiencing one of the most volatile times in history. This volatility leads to uncertainty about the industry’s future. Certainly, long-term forces are in place to provide a strong...
Balance Needs, Values and Innovation to Make Sales From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made...
Market Segmentation Practices of Retail Crop Input Firms The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this...
Word-of Mouth-Marketing, You Can Make it Work for You! From Feed and Grain Magazine - When you hear reference to word-of-mouth marketing do you think “oh, that is the buzz that some firms get who are lucky enough to be in the right place at the right time and get...
