Bigger Profits Through Targeted Sales From Feed and Grain Magazine - The title of this article is really stating the obvious — one way to increase your profits is through doing a better job with your sales. While this is true, it is important to realize that doing a...
Taking a Fresh Look at Your Marketing Strategy From Feed and Grain Magazine - Most managers think of specific aspects of their marketing mix at crucial points in time, such as deciding when to roll out a new advertising campaign or when to announce price changes. But...
The Compressed Product Lifecycle… Challenges or Opportunities From Seed and Crops Digest - Marketing is a constantly changing, challenging endeavor as well as an awesome opportunity for seed companies. Thanks to extensive efforts and successes of research and...
Marketing Value-Added Crops – Not Just for Analysts Anymore From Seed and Crops Digest - Remember in school when agricultural marketing classes were all about futures and options, charting and standard deviations? While marketing in that sense is critical to...
