A great moment for value-based sales in agribusiness Reviewers Luciano Thomé e Castro, Founding Partner at Markestrat Group Article ‘It’s almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets by Harri...
How can big data empower the development of new products? Reviewers Gustavo Stevanin de Souza, Research Assistant Article Customer-centered data power: Sensing and responding capability in big data analytics by Hsiao-Ting Tseng, National Central University, Taoyuan,...
Unlocking Growth: Exploring innovation dynamics in the agrifood sector Reviewers Lourival Monaco, Assistant Research Professor Article Innovative Growers: A view from the top by Matt Banholzer, Rebecca Doherty, Alex Morris, and Scott Schwaitzberg Source McKinsey...
Competitive Advantage by Learning Reviewers Lourival Carmo Monaco Neto Article Learning to Learn by Erika Andersen Source Harvard Business Review, March 2016 Summary Despite the very well-known fact that the pace of change in current times is unprecedented and...
Deciphering Online Shopping Behaviors of Generations Y and Z Reviewers Dr. Scott Downey and Masie Keshavarz Article Determining behavioural differences of Y and Z generational cohorts in online shopping by Durgesh Kumar Agrawal Source International Journal of Retail...
Unveiling the Sales Training Equation: A Strategic Guide for Maximizing ROI Reviewer Dr. Scott Downey Article New evaluation metric for measuring sales training effectiveness by Joon-Hee Oh and Wesley J. Johnston Source Journal of Business Research, Volume 156,...
Modern Chinese Management and Agribusiness Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article How Chinese Companies are Reinventing Management by Mark J. Greeven, Katherine Xin and George S. Yip Magazine Harvard Business Review China is one...
How Farmers Interact with Digitization of the Agricultural Value Chain Reviewer Dr. Brady Brewer, Assistant Professor Article Crop Protection Market Segmentation: Relationship Between Buyer Segments and the Use of Digital Sales Channels Source International Food and...
Pathways for Innovation Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Break Out to Open Innovation by Denis Bettenmann, Ferran Giones, Alexander Brem and Philipp Gneiting Journal MIT Sloan Management Review, Winter 2022 Summary We...
Non-traditional Lenders in the Ag Credit Markets Author: Dr. Mike Boehlje, Distinguished Professor Emeritus Commercial banks and the Farm Credit System have been the dominant lenders to farmers for the past century, but new participants have entered the ag credit...
