B2B

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03.15.2019

Quarterly Review

B2B Relationships on the Fast Track

Supplier provided solutions describes the action of a supplier providing services that complement the main...

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06.23.2016

Quarterly Review

Effective market orientation

Economic factors and business cycles affect firm performance. Business-to-business firms often have a strong market...

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06.23.2016

Quarterly Review

Impacts of switching costs

The purpose of this research paper was to examine the importance of switching costs in...

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