Journal Authors: Mariachiara Retuccia and Renaud Legoux Journal: B2B relationships on the fast track: An empirical investigation into the outcomes of solution provision. Vol. 76. Industrial Marketing Management (2019): 203-213 Reviewer Dr. Brady Brewer, Assistant...
Article Frösén, Johanna ; Jaakkola, Matti ; Churakova, Iya ; Tikkanen, Henrikki. “Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms.” Industrial Marketing Management 52 (2016): 91-99....
Article Blut, M., H. Evanschitky, C. Backhaus, J. Rudd, and M. Marck. “Securing Business-to-Business Relationships: The Impact of Switching Costs.” Industrial Marketing Management 52 (2016): 82-90. Reviewer Dr. Allan Gray, Executive Director and Professor Summary The...
