Filter by Tag: Big Data.




Using Big Data to Connect Company and Customer Core Values

Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...



Drivers of Big Data Analytics Value

Article Unlocking the drivers of Big Data analytics value in firms. Nadine Côrte-Real, Pedro Ruivo, Tiago Oliveira, and Aleš Popovič. Journal Journal of Business Research, 2019, Vol. 97 (160-173) Reviewer Dr. Brady Brewer, Assistant Professor   Summary The term...






Beyond Precision Ag: If Big Data’s the Answer, What’s the Question?

Beyond Precision Ag: If Big Data’s the Answer, What’s the Question? Remember the Midwest farm sector of 1993 — just 20 years ago? While much is similar to today (large combines, large tractors and large fields), a number of technologies we take for granted today did...