It can be easy to fall into the trap of thinking that marketing is all about your organization. But branding and sharing what you stand for has to go beyond just telling customers what to think about you. It’s about making a meaningful connection with your...
Sharing what you stand for At their most basic, branding and sharing what your organization stands for are about figuring out how you want your organization as a whole to be viewed by the people in your target markets. The challenge many agribusinesses face is...
Article Vomberg, A., Homburg, C. and Bornemann, T. (2015), Talented people and strong brands: The contribution of human capital and brand equity to firm value. Strat. Mgmt. J., 36: 2122–2131. doi: 10.1002/smj.2328 Reviewer Dr. Michael Gunderson, Director and Professor...
The National Conference for Agribusiness is rapidly approaching and we couldn’t be more excited to welcome some of the top names in talent management from across the food and agribusiness industries. Take our keynote speaker, for example. Steve Vande Loo has had...
Rocky Ford Cantaloupe: The Challenge of Sweet Success In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers from a small valley in Colorado experienced their worst nightmare. Download This Resource Categories: Marketing,...
