Article Zhang, Jonathan, Watson IV, George, Palmatier, Robert, and Dant, Rajiv (2016). “Dynamic Relationship Marketing.” Journal of Marketing, 80(9), 53-75. Reviewer Dr. Scott Downey, Associate Director and Professor Summary Relationships are important in...
Article Frösén, Johanna ; Jaakkola, Matti ; Churakova, Iya ; Tikkanen, Henrikki. “Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms.” Industrial Marketing Management 52 (2016): 91-99....
Article Blut, M., H. Evanschitky, C. Backhaus, J. Rudd, and M. Marck. “Securing Business-to-Business Relationships: The Impact of Switching Costs.” Industrial Marketing Management 52 (2016): 82-90. Reviewer Dr. Allan Gray, Executive Director and Professor Summary The...
