Business to Business

Browse Business to Business Posts

04.11.2017

Quarterly Review

Relationships in B2B marketing

Relationships are important in business-to-business marketing, but defining what is meant by “relationship” is difficult....

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06.23.2016

Quarterly Review

Effective market orientation

Economic factors and business cycles affect firm performance. Business-to-business firms often have a strong market...

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06.23.2016

Quarterly Review

Impacts of switching costs

The purpose of this research paper was to examine the importance of switching costs in...

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