The shift towards a customer-centric approach in agribusiness management Reviewers Dr. Scott Downey, Director and Professor, Purdue University Article Thriving through turbulence: Lessons from marketing academia and marketing practice by Janny C. Hoekstra and Peter S....
Changing company culture is no easy feat. In fact, it isn’t even easy to define what company culture is—let alone changing it. For starters, it’s important to recognize that any group of people has a culture. In the business world, culture is defined as the unwritten...
