What do Farmers Want From Their Lender? Pt 2 From Ag Lender Magazine - As to the decision most farmers use in choosing a lender/financial services provide, 58 percent of the producers make the choice individually with little input from others, and another 26 percent...
What do Farmers Want From Their Lender? From Ag Lender - The 2008 survey of commercial producers by Purdue University's Center for Food and Agricultural Business provides useful information for lenders and financial service providers to better understand their...
Serving Producers in Volatile Times Without question the agricultural industry is experiencing one of the most volatile times in history. This volatility leads to uncertainty about the industry’s future. Certainly, long-term forces are in place to provide a strong...
Building Long-term Relationships with Specialty Crop Producers From AgriMarketing Magazine - One of the major challenges for specialty grain buyers is developing long-term relationships with producers in which both parties understand each other’s needs. Production...
Tailoring Your Value Bundle From AgriMarketing Magazine - What benefits are most important to your agricultural input buyers? When they evaluate your value bundle offering, what do they look for, and what will they pay for? Do value bundle preferences differ among...
Sales/Marketing Insights From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input salespeople and marketers categorize producers...
Local Dealers of Agricultural Inputs: Who’s Your Buyer From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input...
Serving Commercial Producers: Meeting Needs, Adding Value Download This Resource Categories: Marketing, Production Agriculture, Research, SalesTags: Allan Gray, andrew falwell, buying behavior, christine wilson, commercial producers, corinne alexander, daniel foley,...
