customer journey

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03.27.2023

Quarterly Review, Strategy

Pathways for Innovation

We reached a time when most companies, especially those winning in their industries, realized their...

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06.27.2022

Quarterly Review, Strategy

The Customer Journey: Where are You Going Wrong?

Depending on the product and targeted customer segment, Ahir Gopaldas and Anton Siebert suggest customer...

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06.23.2021

Quarterly Review, Strategy

If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?

This insightful article published by leading sales authors Zoltners, Sinha and Lorimer spoke on changes...

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03.24.2021

Marketing, Quarterly Review

Challenges of Implementing Omnichannel Marketing

Using an omnichannel strategy has been understood as a potential next step after a multichannel...

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