Pathways for Innovation Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Break Out to Open Innovation by Denis Bettenmann, Ferran Giones, Alexander Brem and Philipp Gneiting Journal MIT Sloan Management Review, Winter 2022 Summary We...
The Customer Journey: Where are You Going Wrong? Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article What You’re Getting Wrong About Customer Journeys by Ahir Gopaldas and Anton Siebert Magazine Harvard Business Review Summary Depending on the...
If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned? Reviewer Dr. Luciano Castro, International Adjunct Professor Article How Sales Teams Can Thrive in a Digital World by Andris A. Zoltners, Prabhakant Sinha, and Sally E....
Reviewer Dr. Luciano Castro, International Adjunct Professor Article Informational Challenges in Omnichannel Marketing: Remedies and Future Research by Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker and...
