Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy? Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article Can off-line-online congruence explain online loyalty in...
Article Frösén, Johanna ; Jaakkola, Matti ; Churakova, Iya ; Tikkanen, Henrikki. “Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms.” Industrial Marketing Management 52 (2016): 91-99....
As I sat in Atlanta wondering if my flight home would be cancelled (thank you, winter 2014), I began questioning how far my loyalty status would get me in rebooking for the next morning’s flights. You see, when it is at all possible, I try to fly with my preferred...
Balance Needs, Values and Innovation to Make Sales From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers based on their distinct buying preferences. Some were price buyers. Others just wanted convenience. And, a few made...
Will the Good Times Last? (Part 2 of 2) From AgriMarketing Magazine - There’s an ongoing debate within production agriculture. Most people agree that the industry is experiencing some of the best times in recent years; however, they question and disagree on whether...
