Customer Loyalty

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09.23.2021

Marketing, Quarterly Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

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06.23.2016

Quarterly Review

Effective market orientation

Economic factors and business cycles affect firm performance. Business-to-business firms often have a strong market...

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06.24.2014

Marketing, Sales

Loyalty: It’s a Two-Way Street

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