Customer Loyalty

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09.23.2021

Marketing, Quarterly Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

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06.23.2016

Quarterly Review

Effective market orientation

Economic factors and business cycles affect firm performance. Business-to-business firms often have a strong market...

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06.24.2014

Marketing, Sales

Loyalty: It’s a Two-Way Street

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01.22.2009

Marketing, Research, Sales

Balance Needs, Values and Innovation to Make Sales

From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers...

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06.23.2008

Production Agriculture

Will the Good Times Last? (Part 2 of 2)

From AgriMarketing Magazine - There’s an ongoing debate within production agriculture. Most people agree that...

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