Customer Relationships

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Quarterly Review

The Science Behind Chick-fil-A’s Winning Ways

This paper seeks to understand the role of emotional labor on customer loyalty. Emotional labor...

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Transformations of Trust


Quarterly Review

Transformations of trust

This study investigated how trust changes over the course of a relationship by testing the...

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Manading Cusomer Relations pyramid


Quarterly Review

Managing customer relationships

The authors of this article take an economic approach to building customer relationships. Specifically, whether...

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Management, Marketing, Production Agriculture, Research

Oliver Seed Company: A Midwest Hybrid Corn Company

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Agribusiness, Management, Production Agriculture

Ag Alumni Seed: A Look to the Future

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