Article Relationship matters: How relational factors moderate the effects of emotional labor on long-term customer outcomes. Chi, N., & Chen, P. Journal Journal of Business Research, February 2019, Volume 95, 277–291 Reviewer Dr. Michael Gunderson, Director...
Article Akrout, H. and Mbaye Fall Diallo. “Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships.” Industrial Marketing Management 66 (2017) 159-171. Reviewer Masi Keshavarz, Research Project Manager Summary...
Article Dalsace, Frédéric and Sandy Jap. “The friend or foe fallacy: Why your best customers may not need your friendship.” Business Horizons 60 (2017), 483-493. Reviewer Dr. Michael Gunderson, Director and Professor Summary The authors of this article take an...
Oliver Seed Company: A Midwest Hybrid Corn Company Download This Resource Categories: Management, Marketing, Production Agriculture, ResearchTags: 2007, betty jones, Case Study, competition, Customer Relationships, hybrid seed, jay akridge, Large Commercial Producer...
Ag Alumni Seed: A Look to the Future Download This Resource Categories: Agribusiness, Management, Production AgricultureTags: 2003, ag alumni seed, Case Study, cole ehmke, crop genetics, Customer Relationships, jay akridge, Marketing, popcorn industry, popcorn...
