Jobs to be Done Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Know Your Customers’ “Jobs to Be Done” by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan Journal Harvard Business Review, September 2016 Summary We...
Reviewer Z. Mati Mohammadi, PhD Student & Graduate Research Assistant, Purdue University Department of Agricultural Economics See more from Mati on Twitter or LinkedIn. Article Customer Satisfaction and its Impact on the Future Costs of Selling by Leon Gim Lim,...
In a market where customer service and positive interactions are of increasing importance, it is critical for agribusinesses to understand and adapt to these demands. Organizations tend to rely on “the way things have always been done” rather than assessing their...
What Do Sales Managers Manage? Dr. Scott Downey says there is a well-studied chain of events in business that shows the relationship between employee activities and company profits called the Service-Profit chain. The concepts are simple to understand: satisfied...
Journal Authors: Dennis C. Ahrholdt, Siegfried P. Gudergan, and Christian M. Ringle Journal: Enhancing loyalty: When improving consumer satisfaction and delight matters. Journal of Business Research, Volume 94, January 2019, Pages 18-27 Reviewer Dr. Michael Gunderson,...
Quality – How to Keep it Everyone’s Job From Feed and Grain Magazine - Quality — we talk about it lots. Customers are concerned about it — grain farmers that deliver grain to your elevator – where their grain is graded by quality; or livestock farmers that...
Creating Innovative Service Strategies for Profit From AgriMarketing Magazine - In today’s highly-sophisticated, increasingly-consolidated agricultural inputs marketplace, more customers seem to be asking “what have you done for me lately?” — a discussion that can...
Innovation, Creativity and Brainstorming From Feed and Grains Magazine - Have you ever been in a situation where somebody came up with what seemed to be a really weird idea, and then someone in the group said, “yeah, that’s kind of interesting, but if we added this...
Value Placed on the Customer Returns Value to the Business From Seed and Crops Digest - Whoever said, “The customer is always right,” as a guiding rule for business success was on the right track. But there is so much more to that story. Customer Relationship...
What our Leaders are Saying About CRM in 2002 From Strategic Customer Relationship Management - The current economic situation has forced businesses to be more cautious. A focused approach to Customer Relationship Management (CRM) is even more important than in the...
