In a market where customer service and positive interactions are of increasing importance, it is critical for agribusinesses to understand and adapt to these demands. Organizations tend to rely on “the way things have always been done” rather than assessing their...
Article Dalsace, Frédéric and Sandy Jap. “The friend or foe fallacy: Why your best customers may not need your friendship.” Business Horizons 60 (2017), 483-493. Reviewer Dr. Michael Gunderson, Director and Professor Summary The authors of this article take an...
Article Rosenbaum, M. S., Mauricio Losada Otalora, and Germán Contreras Ramírez. (2017). “How to create a realistic customer journey map.” Business Horizons. 60(1). 143-150. Reviewer Dr. Scott Downey, Associate Director and Professor Summary While presented as a case...
Quality – How to Keep it Everyone’s Job From Feed and Grain Magazine - Quality — we talk about it lots. Customers are concerned about it — grain farmers that deliver grain to your elevator – where their grain is graded by quality; or livestock farmers that...
Re-Thinking Service Strategies to Drive Profit From Seed World Magazine - During periods of rising prices and shrinking profit margins, one of the first things placed on the chopping block is often the “extras” that get bundled into a sales offer. According to a...
Dealing with Customer Complaints From Feed and Grain Magazine - Customer complaints can be a real challenge. At times it seems the only time your business is noticed is when there’s some problem — usually involving customer complaints. Download This Resource...
Invest in Your Company’s Human Capital From Feed and Grain Magazine - We live in a highly educated society in which most people consider knowledge empowering. In the feed and grain industry, managers value well-trained employees and many use opportunities for...
